Some Thoughts on Health, Marketing and How I’ve Been Scammed in the Past : Exclusive Renegade Health Article

Friday Jun 29 | BY |
| Comments (22)

annmarie gianni two glasses
This picture has nothing to do with the article, BUT, Ann is wearing two pairs of glasses at the same time. That has to be worth something…

It’s Friday and I have the writing bug, so I thought instead of publishing the next interview I have for you guys (you’ll love it!), I wanted to respond to some posts about books, health, marketing and getting scammed.

A few of you brought up some great questions after yesterday’s post and I think it’d be valuable for you to know where I stand on them.

Let’s get started…

Linny doesn’t like how the Encyclopedia of Medical Breakthroughs & Forbidden Treatments is marketed…

“Thanks for this recommendation Kevin. If I didn’t trust your judgement based on reading lots of other information you provide though, I’d be scratching my head on this one. I followed the link for the Encyclopedia and it is marketed the same way as some other cheesy books where they give you bits of information to lure you in but to get the whole picture you must order now! I’d like to order now but the way it’s presented is a big turn off and doesn’t inspire trust in the content. Kevin did you find the content to be sound and factual? I’d love that to be the case :-)”

Hey Linny, I’m with you on the heavy marketing / little substance trip.

I’ve been duped before by slick sales pages and ended up with nothing more than crap.

I remember about 6 years ago, I signed up for a business coaching program with a well known business coach. I knew back then, that if I wanted to reach a lot of people, I needed to be savvy about making sure I didn’t go broke before my mission was accomplished.

So, I paid thousands of dollars for this one-on-one program, with the hope that it would give me step by step advice on how to have a successful business from people who’ve been there before.

But, when I met my “tutor” — it wasn’t the well known business coach, BTW — I got the sense that he wasn’t going to help me as much as I anticipated.

After two sessions, I decided to Google my coach and found out that I could have just hired him off of his own website for about 1/10th of the price.

Basically, I was paying big bucks and getting the quality equivalent of what I could find on

So, yes, I’ve been around the community garden when it comes to being tricked by marketers.

As for the substance of the sales page, usually you won’t find too much. In most cases, their intention is not to inform, but — simply — to get you excited about the product.

I have no problem with this, since if the product is good, the more excited I am about it, the more likely I am to use it — but once condition must be satisfied…

The product MUST be good.

When I first checked out The Encyclopedia or Medical Breakthroughs, I did not even know there was a sales page like the one you saw.

It was passed along to me by their team and I told them generally what I tell anyone who wants us to promote them.

It goes like this…

“You seem like a nice person, so I’m willing to take a look at what you have. Please send me over a copy and I’ll take a look. But I want you to know I do have some rules for promotions.”

Then I run over the list…

1. The product must be awesome or I won’t touch it. (I’ve gotten even more strict about this in the last year.)

2. There’s no guarantee that I will ever read it.

3. If I do read it, I’ll write an honest review of what I think.

4. There can’t be any expectation on your side that I’ll promote this.

5. I will never send out canned newsletters that talk about the product.

6. I tell them that even if they’ve promoted something from Renegade Health, I don’t feel obligated to promote anything from them.

7. I’m also clear that their marketing can’t be too tricky that it pisses people off. (I had this happen about a year ago and it was a nightmare for me, everyone who read the page and our brand reputation. Never again.)

There are other rules, but those are the big ones.

So, for this book when I did get it and review it (even after just reading a few chapters) I knew it was above and beyond what most people sell and had significant value.

It’s well researched and the content is really good and I wanted to share it with all of you.

Susan’s with Linny…

“Kevin, I’m with Linny on this. I really dislike when you can’t find the price or it is put at the bottom. Maybe they’ve done research that shows that people won’t continue reading the ad once they see the price but I tend to be put off. It doesn’t work for me if the price is hidden. If the price isn’t out there front and center then that tells me that they don’t think much of their product. The price of the book, The Encyclopedia of Medical Breakthoughs & Forbidden Treatments” is reasonable so I don’t understand why the price is hidden. But for your recommendation, which I value, I wouldn’t buy it. One of my go-to books is “alternative cures” by Bill Gottlieb. It’s not perfect but it has steered me in the right direction. I like Rodale’s Encyclopedia of Natural Home Remedies. It’s a little folksy and probably dated but, for me, it’s a good resource. Thank you, Kevin, for writing this article.”

First off, Susan, thanks for the additional resources!

A simple trick that I do when I don’t want to read all the hype-y sales copy — and because I know the price is always at the bottom — is scroll down to the bottom and work my way UP the sales page.

So then I see if I’m going to waste my time reading about something I’m not willing to pay for, or if the price is so good that I don’t even have to bother reading — I know what I want and I’m willing to pay that much.

You can use this trick if you want too.

Admittedly, we do put our prices down at the bottom of our product pages and the reason why is because I’d love for you to read about something before you make a snap judgement based on price.

There are some things that I’ve really hesitated on in the past — getting my blood testing is a big one that comes to mind now — that I probably wouldn’t have done if I knew all the costs upfront.

My first group of blood tests was about $250 and at the time, I wasn’t comfortable paying that amount. If I didn’t, I wouldn’t have learned what I did and might still be working on my health challenges blindly — like I was.

So, in the long run, the $250 was a great investment that I didn’t know I was going to make — a little out of my comfort zone — but was one of the most important ones in my life.

So I was convinced by those around me who cared to get the tests, but they withheld the price (not intentionally) and I didn’t ask — because I wanted to get better. Which to me, was more important that any dollar amount.

Whether that answers your question or not, I’m unsure, but I hope in brings perspective on why the price is buried at times and how you can work around reading all of it before you see the price.

Tina agrees with Linny and Susan…

“I have to agree with the 2 previous comments, that the website is cheesy. I was all gung ho to buy the book until I went to the website and was totally turned off. It reads “scam” all over it. Their teasing is like so many other fraudulent products on the web. I’ll wait for more feedback from Kevin on this.”

Hey Tina, yes, the website is not a masterpiece from the Apple school of design, LOL! In this case, I’ve hopefully gained your trust enough for you to get the book — of course if you want it — and not spend too much time looking over what they’re doing on the marketing side.

For us, I don’t like carrying books in the Renegade Health Store, for many reasons, so instead of carrying the book ourselves, we’ve sent you over to them to buy it direct. Which after my review of what they’re doing, was appropriate. Again, the marketing isn’t offensive, it’s just standard par-for-the-course stuff.

But again, the marketing has nothing to do with this one. The book is not a scam and it’s very good.

In fact, I was talking to a colleague of mine today — you’d recognize her name — today on the phone and she saw that I had mentioned it yesterday and she told me that she had a copy of it right by her desk.

She pulled it out and said there was bookmarks and dog ears all throughout it.

That to me — from someone I trust very much — was a very strong affirmation that what I felt originally about the book was right…

It’s a high quality and valuable resource book.

So, Tina (and Susan and Linny), I’m thrilled that you asked for my feedback and that I can give it in this forum.

Many of my colleagues wouldn’t break down all of this into detail since they might think it was a none-of-your-business type thing. I disagree.

We’re a team here, and my focus and mission — particularly over the last 6 months or so — has been to open my ears and eyes even wider to see how I can assist you with your health goals.

I admit, in the past, we’ve strayed a little from our core, but these days are different.

We’re working to improve just about everything we can.

If you’ve been with us over the last 6 months, you’ll know that our customer support has improved significantly — with a 24 hour max response time (unless it’s the weekend!), our newest product “The Complete Blood Test Blueprint” has the highest production quality of any program that we’ve done in the past, and we’re working on upgrading the quality of our books, our website and a new coaching club that will replace the existing inner circle.

Change is not easy, but we’ve embraced it.

It’s been a lot of fun, cost a ton of money, and taken a bunch of time.

But ultimately, the end result, is to inspire you in some way to take action on something that you’ve learned from us.

If that happens, everyone’s happy — you, me, your family, and everyone else you come into contact with…

(As long as you don’t force it down their throats too hard after you’ve seen the light. LOL!)

So if you want to check out “The Encyclopedia of Medical Breakthroughs and Forbidden Treasures”, I do recommended it — regardless of the marketing. It’s a great book.

Here’s where you can get it now…

Your question of the day: What is your favorite company and why? Have you had an amazing experience with a company? What was it? (In one way, I’m asking what kind of experience do you want to have with Renegade Health!)

Live Awesome!

Kevin Gianni

Kevin Gianni is a health author, activist and blogger. He started seriously researching personal and preventative natural health therapies in 2002 when he was struck with the reality that cancer ran deep in his family and if he didn’t change the way he was living — he might go down that same path. Since then, he’s written and edited 6 books on the subject of natural health, diet and fitness. During this time, he’s constantly been humbled by what experts claim they know and what actually is true. This has led him to experiment with many diets and protocols — including vegan, raw food, fasting, medical treatments and more — to find out what is myth and what really works in the real world.

Kevin has also traveled around the world searching for the best protocols, foods, medicines and clinics around and bringing them to the readers of his blog — which is one of the most widely read natural health blogs in the world with hundreds of thousands of visitors a month from over 150 countries around the world.


Comments are closed for this post.

  1. carvacrol says:

    I agree with some of the other people and have just stopped buying stuff that is marketed the way this book is. Amazon show you the price upfront and even let you download a sample of the book so that you can read it and find out if it’s good for you. When you have to pay $50 without even being able to read any of the book I’m more than a little suspicious.

    Too me, this is just dishonest marketing. And the book is way overpriced. Books market this way are done so because the affiliate usually has a big chunk of commission. So the customer is paying for the marketing. I just don’t like it and refuse to buy these things.

    If the book is so great they should be giving away the first few chapters so that we can see for ourselves.

    In any case, even if the book is great, only very small parts would be useful to any one person. Suppose I just wanted to read the eyes section, do I pay $50 just to read a page or two? No. The book might be full of great information that I’ll never need. I’d rather consult a good doctor.

  2. Cindy Yacob says: I have had only good experiences with them and I buy a lot over there. What I like is their no hassle return policy, you can easily print out a return label online. You can buy with one click and not fish around for a credit card. And ANYONE who offers Paypal on their site gets points with me.

  3. faith says:

    I just had to post about the picture..too funny! I did the same thing until some total stranger came up to me at the beach and pointed at me wearing my shades over my glasses and said, “Ha! I haven’t seen that since Kindergarten!”
    Needless to say, I now own a pair of prescription sunglasses which is one of the best investments ever! 🙂 Cheers Annmarie…I wish we could see your pregnant belly!

  4. cindi says:

    i like amazon too… have never had a problem with them and like that u can get free shipping on some things… and good prices too… i must say tho that i did get my daughter into Ann’s products and she loves them…. she did get a shipment once and one of the bottles had leaked out and was half empty… she called to tell u and immediately u shipped out a new one and apologized and even enclosed a coupon for her next purchase… u guys are great and i feel great knowing my daughter is using high quality products from u…. i knew she would love them… ty

  5. Deena Ortiz says:

    I have been associated with a multi-level marketing company for about a year and a half that has excellent customer service, superior products, and a good business plan as well. I really do like this company! It is called doTERRA, and the product is the highest grade of essential oils and essential oil blends. I think that anyone who is taking charge of hie or her own health should become educated about essential oils. Perhaps you have already mentioned essential oils, and I just missed that column. If you’ve not used essential oils (especially certified pure therapeutic grade oils such as doTERRA), I would love to have a conversation with you.

    P.S. Best wishes for a safe, easy delivery and happiness in the weeks to follow.

  6. NuNativs says:

    This whole post is just a sales rag for the other sales rag, but I digress…

    I’ve watched you from the beginning Kev and congratulate you on your financial success, I am jealous in a sense…though on the other hand you seem lost in the “bigness” of it all…

    But, “has been to open my ears and eyes even wider to see how I can assist you with your health goals” I must object too in the higher meaning of “health goals”.

    The only REAL “health goals” that will actually grant the people True health, are those that cannot be sold. The birthright for ALL humans to have unlimited access to Wild nature namely Sun, Air, Water and Earth all the days of their lives without having to pay with working menial jobs, maintaining over-sized homes full of crap they don’t need, and enduring constant stress to juggle it all, is the only REAL pathway to health. Real health is not going to come from a bottle, a book or the latest superfood though they may be palliative in a sense…

    If you could grant access to all people to be able to get back outside into the forces of Life and stay there, most peoples health problems would disappear at a rapid rate. Harder than it seems in that private ownership of land will have to go as it’s preventing US from accessing the best of each area in our ego-centric act of claiming “this is MINE”. Staying in the cold North during the winter is an act of self-abuse which means that human migration becomes the norm. Borders and fencing will need to come down as permaculture food forests are planted everywhere they will naturally thrive creating the ultimate environment that turns the whole Earth into a healing Oasis.

    In the end, this is a collective decision that 7,000,000,000+ will make and implement…We basically need to get to a point whereby we grant this and build this for each other in the ultimate act of Love…It’s either that or oblivion.

    Does that book have a section on how to accomplish THIS?!? If so, I’m buying!


  7. Cam says:

    I purchased the book about a year or so ago and agree with Kevin that it is a great reference book; however, it took me more than a couple of weeks to take the plunge and make the purchase….I did a lot of investigating first….I am very glad to have this book, even tho the website is cheesy….tnks Kev for a great recommendation.

  8. Faith Minier says:

    I agree with everyone. NuNatives, I totally agree with you…but, in the meantime, we are where we are. I hate the website and all of them like that one. My favorite website is Amazon, has been for many years. I have a lot of respect for Kevin and Annemarie, so I will probably buy the book. Without this endorsement, though, I would not. If these websites piss so many people off to the point of NOT buying, why are they so prevalent?

  9. Kym says:

    Good to see you are getting kind of a second wind. People I used to work for were in a similar position: they had made a name in the fitness world but couldn’t decide where to go next. So they figured, well, hey, this is actually kind of hard work and settled back to “harvest” their list through e-mail marketing. Glad to see you’re not going down that path.

    You write: “we’re working on upgrading the quality of our books”. Looking forward to seeing these new materials. Quality content is obviously essential but sharp presentation dramatically increases its power. E-books offer such amazing potential but few people seem to be capitalizing on it.

  10. OMG!! Mr/Ms NuNatives…wow! You should go back to bed too!

    I agree with the other posters…that “intro” to the book was a total turn-off. I went back a couple of times to check it out but that marketing strategy just made me not want to buy. Also, those books are sent Media Mail so I’m a little turned off with the high shipping rate. Still haven’t finalized my decision on that.

  11. Hubert says:

    I also agree with all of the other commenters and especially like NuNativs.
    But I still don’t get why the book is so good. What I get from it, reading all their teasers, is new and spectacular ways “to heal the symptoms”. I thought your work Kevin was mostly about preventing the symptoms to appear in the fist place or to live in such a (healthy) way that they would go away.
    And if people buy the encycolopedia for a cure for their disease they will only get info on something that is almost impossible to find, because suppressed…

  12. Darlene says:

    Hello Kevin,
    Thanks for recommending the book “The Encyclopedia of Medical Breakthroughs & Forbidden Treatments”. I bought it some time ago & find it’s an excellent book & well-worth the cost.

  13. LAURA says:





  14. Patricia says: – I love this company. Mostly I like being able to “look inside” the book. Also, they have always been very good about handling any questions, mistakes, etc. that comes up. And I like the reviews from the customers. I did buy the book “The Enc. of Med. Brk…” ONLY because YOU recommended it.
    Otherwise I would never have gotten it because of the way THEY presented it.
    When I am able to “look inside” a book I can get the idea of the book and make up my mind if that is one I want to get or not. And I want the price upfront and no “tricks”.
    So far I like the book but I have not found any thing I did not already know (but of course, I have not read most of it!!!)
    BTW, Ann has such beautiful teeth!!!

  15. Susan says:


    Thank you for taking time to address our concerns. I am grateful for your web site and the information that you provide. I also like many of your products.

    When I first signed up to receive your email, I was put off because you would mention a great article you had for us but launch into what was on sale before giving us the link to the great article. Then, I realized that was your “schtick” and it took all of a second to read about the product AND then copy and paste the link to get to the great information. I also found that I was interested in many of your products.

    Here’s the difference generally between you and the other cheesy ads, I only have to read a quick few paragraphs in your email, paste in the link and the price is right next to the product. I don’t have to scroll pages and pages down to see the price.

    Kevin, trust us. I am not reading the hype on those long pages down to the price. I will only buy a product, generally, if it comes recommended. If I have to work to get to the price then it makes me suspicious. That is why it is so important for a seller to maintain credibility.

    One of the above readers mentioned Amazon. As she said, the price is right in your face when you go to the product page. The reviews are at the bottom which I do read. However, I just read that some of the reviewers are given gifts so I may re-think my Amazon purchases but I like that format so much better.

    I want you to thrive and be successful because that means it keeps you on the internet giving us great information. So, if the other method works for you, please do it.

  16. Hubert says:

    To NuNativs: I’ve written a whole book about exactly what you are saying. Problem is it is in Dutch. Having it translated is very expensive. Any suggestions?
    My contacts you can find at my website:

  17. Alice says:

    Give me the contact information on getting the blood work done like you did, please.

    Yes, I did go to the web site for the book and as soon as I saw the layout I left that site. To scammy for me! They need to do something better.

  18. wendy green says:

    VitaCost excellent company, can buy everything i need including incense (as well as coco oil, shampoo, etc etc)…flat shipping rate, quick service and in most cases, cheaper than amazon.

    love the 2 eye glasses and love you both!

  19. Vanessa says:

    I’m tuning into this conversation a but late. I missed the hated marketing page link for “encyclopedia of medical breakthroughs”…for everyone who loves amazon….. Ummmm just buy it through them or one of their sellers…. How much is The evil website charging? It’s “from 237 new and used” on 🙂

  20. deb says:

    I found that the book ad was disrespectful of the reader. The ad went on and on and on. There were only 2 facts to be learned: the title and the price of the book. I wish we could charge them for the value of the time wasted reading that drivel.

  21. olga says:

    Thank you!I got”The Encyclopedia of medical
    Breakthrouts and Forbiden Treatment”.My opinion it is Great Book! I am thinking every
    body who can read must have.

  22. Anna21 says:

    I am thinking about getting the book. But I am trying to find out if it has any useful info on thyroid problems besides the stale ‘eat seaweed & take iodine’ protocols. For some folks like me, this just makes hypothyroidism worse.

    Anyway, one of my fave companies is Baker’s Creek seeds because they are NOT affiliated with Monsanto & offer a largest selection of heirloom seeds.

    I saw someone above recommend the rawfoodworld. Be careful with that company & David Wolfe- they both aggressively promoted the toxic & absurdly overpriced Ayda Clarity. Then when the SHTF, they blamed it all o the distributer. But they are really to blame for hyping this overriced toxic nonsense claiming that it can cure all types of diseases. It cost them a few dollars, and they turned around and sold it for $150 for a small bottle!!!! They did countless videos hyping it and even encouraging people to do shots, consuming much more than the recommended daily dose.

    Then the truth came out- it was toxic and didn’t cure anything. It was making people sick. Instead of admitted they were motivated by greed, did not due any sort of testing or due diligence on the product, they just claimed they were scammed too & vilified the distributor. David WOlfe also claimed that the son of a prominent Monsanto executive scammed him out of Sunfoods. Really? He knew what the guy was about, saw dollar $igns & went into business with him anyway looking to sell his health food company to corporate sleaze for a huge payday. Bottom line is, watch out for those guys.

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