Go the supermarket and you’ll find perfectly round apples, oval or oblong eggplants, flawless oranges, and zucchinis free of the weird deformations that those from your garden get.
Anyone who’s been on a farm knows that not every fruit or vegetable comes out this perfect. In nature, they are often deformed, disproportioned, or just plain ugly.
What happens to those less than perfect fruits and vegetables? They are simply thrown away! In fact, more than 25% of all produce coming out of the ground is thrown away — simply wasted — because it’s not in the pretty shape that the industry demands. That represents hundreds of millions of tons of perfectly edible food thrown away every year.
One French supermarket decided to change this by selling “ugly” or “inglorious” fruits and vegetables, with a 30% discount to encourage customers to try out those delicious but unwanted veggies.
Watch the incredible video they put out on this new effort… which will hopefully lead to a worldwide tend!