This might ruffle a few feathers, but follow along and you’ll see why I say that the price of organic foods have to go up before they go down…
At the Expo West, a farmer asked Michael Pollan–author of The Omnivore’s Dilemma–a question that I thought a lot about.
The question was this… “How can a small guy like us compete with the big food companies as well as those who process foods? We’re just farmers, we sell apples and commodities?”
Pollan didn’t have a specific answer… he just said that this farmer and the scores of others in the same situation needed to stand out from the rest.
Here are my thoughts…
I think the commodity organic food has to be un-commiditized. (I love making up words)
The apple has to stand out in front of the others and command a higher price with honesty about it’s benefits, nutritional content and chemical/pesticide levels.
Here’s today’s show that explains my solution…
This solution is for the long term. Short term doesn’t work. We can’t wait until all the industrial conventional and organic companies mess with our food supply and put all the small guys out of business. (BTW: they already have for many.)
The long term solution and consensus is that no one wants to buy foods or organic foods (commodities) that are mineral deficient and laden with pesticides.
If the natural food companies and farmers choose to stand out they’ll be one of the very few who can command a higher price and rightfully so. Then, further down the line, when the marketshare is more in their favor and more volume builds, they can lower your prices so the consumer can benefit.
I’d love to hear your thoughts on this… I’m sure you have an opinion too. Click here and scroll down to the bottom of the page to post your comment…